Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers Low Cost Carriers Regional Carriers and Leisure Carriers to overlap ab 54.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers Low Cost Carriers Regional Carriers and Leisure Carriers to overlap ab 39.99 € als pdf eBook: 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,
The definitive investigation into the crash of Germanwings Flight 9525 and the mind of the copilot who committed the most shocking crime in aviation history. On March 24, 2015, Germanwings Flight 9525 crashed into the French Alps. All 144 passengers and six crew members were killed. In the ensuing days, a picture of the flight's harrowing final moments began to emerge. Shortly after reaching cruise altitude, a 27-year-old first officer named Andreas Lubitz locked the captain out of the cockpit, took control of the plane, and deliberately caused its descent. In Fatal Descent, journalist and aviation expert Jeff Wise travels to Lubitz's hometown in Germany and pieces together a definitive and haunting portrait of the killer and the system he betrayed, revealing in heart-pounding detail how a lifelong superachiever like Lubitz could have committed such an unthinkable act, what actually happened inside the cockpit, and whether current airline regulations leave us vulnerable to similar attacks in the future. Jeff Wise is a science journalist specializing in aviation and psychology. He is the author of the best-selling Kindle Single The Plane That Wasn't There, about the disappearance of Malaysian Airlines Flight 370. A licensed pilot of gliders and light airplanes, he also has stick time in powered paragliders, trikes, World War II fighter planes, Soviet jet fighters, gyroplanes, and zeppelins as well as submarines, tanks, hovercraft, dog sleds, and swamp buggies. A contributing editor at Travel + Leisure magazine, he has written for New York, The New York Times, Time, Businessweek, Esquire, Details, and many others. His Popular Mechanics story on the fate of Air France 447 was named one of the Top 10 Longreads of 2011. His last book was Extreme Fear: The Science of Your Mind in Danger. 1. Language: English. Narrator: Jeff Wise. Audio sample: http://samples.audible.de/bk/adbl/025803/bk_adbl_025803_sample.mp3. Digital audiobook in aax.
Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers Low Cost Carriers Regional Carriers and Leisure Carriers to overlap ab 39.99 EURO 1. Auflage
In this computer age a business has to opt for online marketing or offline marketing and in the most cases stick to a blend of the two. The Internet revolution has led to significant changes in the way travel agencies interact with customers. A better understanding of how customers interact with online services will help providers improve service quality to levels that satisfy or even delight customers, and thus create loyalty. Business Travel Agency a new company, licensed tour operator in Bulgaria, specified in hotel reservation, airline tickets, leisure holidays and excursions. Unfortunately, it has hard difficulties when it comes to the promotional campaigns and online innovation trends in the sphere of Travel and Tourism. Therefore, I decided to do the research and report on this subject, which will be useful and very interesting for them and for all tour operators all over the world.
This dissertation develops the outlines of a theory of information strategy. It addresses the way in which firms decide to influence market transparency either negatively by allowing and maintaining the existence of information imperfections or positively by actively addressing and solving them in their search for above-normal economic returns (i.e. rent). In order to explicitly focus on the rent-earning potential of information imperfections, InfoRent is introduced as a new rent type. The theoretical framework that is developed draws on an integrate theoretical basis including Industrial Organization Economics, the Competence perspective, Evolutionary Economics and Information Economics. The framework is refined and empirically explored by means of an in-depth case study in the Dutch leisure travel industry that examines the information strategy of a tour operator, an airline and an online travel agent.The dissertation was awarded the Thesis of the Year 2004 award by the NOBEM (Netherlands Organization for Research in Business Economics and Management).
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. XL Airways France is a French airline based at Paris-Charles de Gaulle Airport. It has its head office in Bâtiment Mars in Continental Square II on the grounds of Charles de Gaulle Airport and in Tremblay-en-France, France. The airline operates scheduled flights mainly to long-haul destinations in Africa and the Middle East and charter flights to medium-haul destinations in the Mediterranean, and it also serves destinations to the Caribbean.Formed as Star Airlines in 1995, the airline was previously owned by Transat A.T., before being sold to and taken over by the XL Leisure Group.
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. XL Airways Germany is a charter airline headquartered in Mörfelden-Walldorf, Hesse, Germany. It has a sister airline in France, XL Airways France. XL Airways Germany operates charter services and ad-hoc lease for other airlines. The airline was founded by Avion Group, Iceland, as Star XL German Airlines. On 3 May 2006, it received its own airline operator''s certificate from Luftfahrtbundesamt. On 30 October 2006, members of the management bought-out the leisure business from Avion Group to form XL Leisure Group. The German airline became XL Airways Germany. The new XL branding was shared by XL Airways UK and XL Airways France. In 2007, XL Airways Germany carried around 200,000 passengers.
On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.