Perceptions of Airline Website Credibility: An Egyptian perspective ab 93.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Perceptions of Airline Website Credibility: An Egyptian perspective ab 93.99 EURO
This book sets out the basics of delivering tourist service quality in the context of airline industry in Egypt. Since service quality is significant factor for airlines, research related to service quality and tourist satisfaction in the airline industry has been growing. However, prior to the author's pilot study, no empirical study has been performed to test the relationship between using strategic planning tools and meeting tourists' needs and expectations in the Egyptian airline sector. This book, therefore attempts to break new ground by developing a novel service quality management tool called TNE-Matrix to achieve the airline service quality excellence. Collected data supported all hypotheses put forward in terms of the applicability of TNE-Matrix. A practical solution for enhancing the delivering process of TSQ was provided through applying the proactive perception strategy prototype. This is a highly readable book, aimed at experts, practitioners and researchers in the fields of tourism strategic planning and service quality, scientists, post-graduate students and all of those who are aiming to improve their skills in the profession.
A website's perceived credibility is a critical issue for consumers when making an online purchase. In general, customers prefer not to purchase items on websites until they feel confident in their credibility. This is critical for Egyptian users as they perceive a high level of risk when internet shopping in Egypt. Credibility is a crucial especially for airlines because booking airline ticket entails the disclosure of more personal and financial information than any other online transaction. Airline companies need to consider how they should improve the websites to make them credible for consumers. The main contribution of this study is to enhance the understanding of the credibility of airline websites. This is important because there is inconclusive evidence about website credibility, especially with regard to airline websites.