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Operations Research in the Airline Industry
128,39 € *
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Erscheinungsdatum: 02.11.2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Operations Research in the Airline Industry, Auflage: Softcover reprint of the original 1st ed. 1998, Redaktion: Gang Yu, Verlag: Springer US // Springer US, New York, N.Y., Sprache: Englisch, Schlagworte: Management spezifischer Bereiche // Unternehmensforschung // Optimierung // Elektrotechnik, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 496, Informationen: Paperback, Gewicht: 744 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 26.01.2020
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The Benefits of Digitalisation for Customer Jou...
54,90 € *
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Customer journeys and the AIDA model, as a backbone for the research question that is a fundament, but does not stand in the foreground, is defined to realise the importance of managing customer touchpoints and its moment of truth. Digitalisation of customer journeys represents one core element of the new world and yields a significant funding benefit. Customer journeys in the old and the new world are compared through background information and different viewpoints of airlines which show a paradigm shift from product-oriented to customer-oriented strategy. The transformation of customer journeys in the airline industry from old world to new world is a huge impact which highlights new opportunities, relevant challenges and trends, as well as change requirements for the airline companies. In general, to remain competitive this industry has to adapt modern features, as well to be competitive to the low-cost carriers. More specially this research aims to show to what extent customer journeys play a role for the airline industry in choosing between the old and the new world.

Anbieter: Dodax
Stand: 26.01.2020
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Travel Marketing, Tourism Economics and the Air...
85,59 € *
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This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Philip Kotler , S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA "This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing." Brian King , Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong "The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector." Richard Sharpley , Professor of Tourism, School of Management, University of Central Lancashire, UK "The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature." C. Michael Hall , Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand "A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity." Liping A. Cai , Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA "An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trend

Anbieter: Dodax
Stand: 26.01.2020
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The Southwest Airlines Way
15,75 € *
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Management lessons from the world's most profitable airline "As a former Southwest insider, I often wondered why other organizations couldn't duplicate the business model. Anyone who wants to understand how it works should read this book."--Libby Sartain, Senior VP of Human Resources, Yahoo"Professor Gittell has tackled one of the hottest and most important topics in business circles today--why some airlines continually fly high over the economic wreckage of the rest of the industry."---Thomas Winkelmann, VP-The Americas, Lufthansa German Airlines"Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained Southwest Airlines' positive employee relations and high performance through good and bad times."--Thomas A. Kochan, professor, MIT Sloan School of Management, MIT Global Airline Industry Program Fortune magazine calls Southwest Airlines "the most successful airline in history." In an industry that regularly loses billions of dollars, Southwest has had 31 consecutive years of profitability. The Southwest Airlines Way reveals the secret to Southwest's remarkable success--high performance relationships--and it creates enormous competitive advantage in motivation, teamwork, and coordination among Southwest employees. Based on Professor Jody Hoffer Gittell's eight years of field research, this book explores Southwest's innovative policies, strategies, and techniques, showing how these methods can be implemented in any organization, and explains how to:Lead with credibility and caring Invest in frontline leaders Hire and train for relational competence Use conflicts to build relationships Encourage mutual respect among employees, managers, unions, and suppliers

Anbieter: Dodax
Stand: 26.01.2020
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Airline Service Quality Index for Indian Carriers
50,40 € *
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This book is a step towards the standardizing the quality of airline services. This book presents Airline Service Quality Index, which is a tool for measuring the quality of services provided by Full Service Carriers (FSC) from the perspective of Indian airlines but can be replicated to other airlines as well. Airline service quality can facilitate the decision makers or industry professionals to understand the market sentiments and develop the market strategies. It can also help in branding and Business Development. Similarly, this tool can be extended for measuring service quality index of International airline as well as for the domestic airlines. This work can also used for teaching and further research. This effort will prove to be constructive for the wide range of stakeholders from aviation industry like airline operators, Regulatory Bodies, International agencies like IATA, Consultants, Professors, students etc.

Anbieter: Dodax AT
Stand: 26.01.2020
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Consumer Responses To Service Failure Events In...
81,30 € *
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In the past decade service firms have committed significant resources to operational aspects of collaborative business arrangements such as strategic alliances. Yet, there is little research on consumer responses to service failures in settings that involve multiple organizations in the service provision. The current investigation addresses this critical issue in the strategic airline alliance context. Analyzing in-depth interviews with business travelers in Hong Kong, and results of experiments with students in the United States and frequent business travelers from the Asia-Pacific region, it is suggested that consumer responses differ significantly, depending on which alliance entity is evaluated (home carrier, partner airline, alliance). Identification of consumers with a particular airline, the mood they are in prior the service encounter, and which alliance airline caused the service failure emerged as important factors influencing consumer responses. These findings provide important insights on the differential impacts of service failures in multiple service provider settings, and should be especially useful for airline, marketing, and alliance executives.

Anbieter: Dodax AT
Stand: 26.01.2020
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Airline Service Quality Index for Indian Carriers
49,00 € *
ggf. zzgl. Versand

This book is a step towards the standardizing the quality of airline services. This book presents Airline Service Quality Index, which is a tool for measuring the quality of services provided by Full Service Carriers (FSC) from the perspective of Indian airlines but can be replicated to other airlines as well. Airline service quality can facilitate the decision makers or industry professionals to understand the market sentiments and develop the market strategies. It can also help in branding and Business Development. Similarly, this tool can be extended for measuring service quality index of International airline as well as for the domestic airlines. This work can also used for teaching and further research. This effort will prove to be constructive for the wide range of stakeholders from aviation industry like airline operators, Regulatory Bodies, International agencies like IATA, Consultants, Professors, students etc.

Anbieter: Dodax
Stand: 26.01.2020
Zum Angebot
Travel Marketing, Tourism Economics and the Air...
88,00 € *
ggf. zzgl. Versand

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Philip Kotler , S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA "This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing." Brian King , Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong "The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector." Richard Sharpley , Professor of Tourism, School of Management, University of Central Lancashire, UK "The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature." C. Michael Hall , Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand "A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity." Liping A. Cai , Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA "An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trend

Anbieter: Dodax AT
Stand: 26.01.2020
Zum Angebot
Intrapreneurial Thinking On Organizational Perf...
51,30 € *
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In the current dynamic world, organizations are weakened by obsolete business models that their entrepreneurs have designed. Intrapreneurs are the ones who set these companies on track and keep on reinventing them. The main aim of this study was to evaluate the role of intrapreneurial thinking on organizational performance within the airline industry in Kenya. The study specifically examined the extent to which new business venturing affects performance of the airline industry in Kenya, investigated the extent to which innovativeness affects performance of the airline industry in Kenya, analyzed the extent to which self-renewal affects performance of the airline industry in Kenya, and explored the extent to which employees' proactiveness affects performance of the airline industry in Kenya. The study was guided by both discovery theory and the creation theory.The population for this study was registered airlines in Kenya.The target respondents were the middle level managers.This study provides reference to scholars interested in advancing research in this field, the findings are also valuable to management and staff of airlines , civil aviation regulators and ministry of transport.

Anbieter: Dodax AT
Stand: 26.01.2020
Zum Angebot