Erscheinungsdatum: 14.07.2011 Medium: Buch Einband: Gebunden Titel: Performance Measurement in Airline Revenue Managment Titelzusatz: A Simulation-based Assement of Network-based Revenue Opportunity Model Autor: Temath, Christian Redaktion: Suhl, Le
The purpose of the study was to identify the impact an airline flight operations internship was perceived to have in the pursuit of career goals. The study investigated how former airline flight operations interns, from multiple airlines, perceived the value an internship experience had in the pursuit of their career goals. The study employed the use of both qualitative and quantitative methods of data analysis. Qualitative data was organized according to key terms, key phrases, and prevailing themes. Descriptive statistical analysis, Chi-square and Kruskal-Wallis tests were the methods employed to analyze quantitative data. Responses from 150 of 226 possible participants were received, resulting in a 66.4% response rate. Demographic data indicated that 96% of respondents were employed in the aviation industry. Of that total, 91% were employed as pilots. An airlines flight operations internship was perceived to have a positive impact in the pursuit of career goals. Ninety-seven percent of respondents would recommend participating in an airline flight operations internship to someone else.
This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms. Examining a cross-section of US airline city pairs, Tabacco proposes for the first time that the industry can be understood as a natural oligopoly, each airline market being dominated by one to three airline carriers regardless of market size. The author questions the extent to which airlines deliberately prevent head-to-head competition within city pair markets, and draws intriguing conclusions about competitive forces from the observed market structure. Uncovering some of the main corporate strategies of the airline industry, the book is of immediate relevance to industry managers and practitioners, as well as academic economists.
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The network of an airline determines virtually every aspect of airline economics, for example the set of products offered, cost and service levels, the equipment needed in the air and on the ground, the attractiveness of frequent flyer programs, the nature of competition with rival airlines, the extent to which market power can be exercised, and the attractiveness as an alliance partner. As a consequence, most recent policy issues in air transport are associated with the hub-and-spoke systems of major air carriers. This book analyzes the airlines' choice of network structure theoretically and empirically. Specifically, it explores the importance of passenger preferences for flight frequency and travel time, and the impact of geography, hub congestion, and the regulatory regime.
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
A website's perceived credibility is a critical issue for consumers when making an online purchase. In general, customers prefer not to purchase items on websites until they feel confident in their credibility. This is critical for Egyptian users as they perceive a high level of risk when internet shopping in Egypt. Credibility is a crucial especially for airlines because booking airline ticket entails the disclosure of more personal and financial information than any other online transaction. Airline companies need to consider how they should improve the websites to make them credible for consumers. The main contribution of this study is to enhance the understanding of the credibility of airline websites. This is important because there is inconclusive evidence about website credibility, especially with regard to airline websites.
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Iberia Líneas Aéreas de España, S.A. (BMAD: IBLA) is the flag carrier airline of Spain. Based in Madrid, it operates an international network of services. Its main bases are Madrid-Barajas Airport and Barcelona El Prat Airport. In 2008 the airline reported a net profit of 32 million ( 327.6 million in 2007, 56.7 million in 2006, 395 million in 2005) its 13th consecutive year of profits. Iberia transported 27,799,000 passengers in 2006 (27,675,000 in 2005).
A super stylish journey: The ultimate sourcebook for the best airline graphic designThis edition rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the “golden age of flying.” It provides an unprecedented, systematic outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, photos and other illustrations. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern branding programs which took place in the same period.The Standard Edition of the successful Premium Edition of Airline Visual Identity 1945-1975 contains all of the information and almost all of the images. Offered at a more affordable price and in a leaner format, without the numerous special colors and enhancements contained in the Premium Edition, the Standard Edition, too, was produced and designed according to highest standards, printed on top of the line paper by acclaimed Italian manufacturer Fedrigoni. Hundreds of images were reproduced and digitally restored true to the originals. Using the latest printing techniques, the book features crisp reproduction of even the smallest of details of the numerous illustrations and photos. The Premium Edition of Airline Visual Identity 1945-1975 has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc.
This book studies the insights driving airline fares and their time variations both in theory and in practice. Part I first explains the dynamics of airline pricing and the reasons of price dispersion, then it studies how the pattern of airline fares, which resemble the shape of a J-curve, can be affected by the extent of competition. Thereafter part II is devoted to an empirical application using posted fares of the main carriers of the UK-Ireland airline market. The author first offers a brief description of the market and then presents a graphical analysis to reproduce with real posted fares the pattern of airline pricing throughout the booking period. Finally he conducts an econometric investigation on the effect of market structure on price dispersion of airline fares. The book is written to appeal to both practitioners and readers willing to understand how airline fares evolve throughout the booking period and how their pattern can be affected by extent of competition. Furthermore, because its application focuses on the UK-Ireland airline market, this book also targets those interested in the Aer Lingus vs Ryanair competition case.
Ted was one of two "airline within an airline" divisional brands of United Airlines. It targeted vacation locations. Ted targeted to compete in the low cost airline market. In contrast to United's high end divisional "sub-fleeted" brand called United p.s., "Ted" comes from the last three letters in the United brand name. United marketed Ted anthropomorphically and attempted to personify Ted, it used phrases such as Meet Ted or I've Met Ted.